Ian Bevington is a seasoned expert in the telecom and software industries, bringing over 35 years of experience in the telephony space. As a key member of the Tollring team, Ian specializes in the strategic development and marketing of communication analytics solutions that help businesses unlock the full potential of their data.
With a deep understanding of call analytics and collaboration tools, Ian is passionate about showing organizations how to leverage these technologies to boost performance, enhance customer experiences, and achieve measurable results. His expertise lies not just in product knowledge, but in translating complex technical capabilities into clear business value.
Throughout his career, Ian has worked closely with partners and clients to position products effectively in competitive markets, always focusing on delivering tangible benefits. His approach combines strategic vision with hands-on market insight, making him a trusted voice in the communications analytics space.
When he’s not driving innovation at Tollring, Ian enjoys sharing his knowledge through thought leadership articles, webinars, and industry events — helping businesses stay ahead in an ever-evolving digital communications landscape.
Look, if you've ever worked in a call centre, you already know this truth. One conversation can change everything. Not in some abstract way. In a very real, very measurable way. A single call handled well? That customer stays. They most likely buy again. They may even tell their friends. A call handled poorly? [...]
Most businesses already use Microsoft Teams. It's where quick questions get asked. Where meetings happen. Where files get shared. For a lot of organizations, Teams has quietly become the hub of daily work. And Microsoft knows this. They've been steadily building Teams into a more complete communications tool. Not just chat and meetings anymore. [...]
This blog is inspired by our recent “AI in Action” webinar, featuring Microsoft’s Apay Obang-Oyway and Tollring experts Greg Easton and Ian Bevington. It explores how organizations are using AI to unlock intelligence from Microsoft Teams conversations — and what that means for your contact center strategy. 👉 Watch the webinar on demand to [...]
Business leaders working in customer services often find themselves tangled in a maze of confusing terms. You’ve likely heard “call center” and “contact center” tossed around in meetings, vendor pitches, and industry articles as if they mean the same thing. But here’s the catch, they’re not interchangeable, and knowing the difference could be what [...]
The landscape of customer service is evolving at lightning speed. The old days of needing pricey office spaces, complicated phone systems, and agents glued to their desks are long gone. Nowadays, the most effective customer service teams are virtual, adaptable, and surprisingly budget-friendly. If you're a customer service manager, IT decision-maker, or contact center [...]
Running a successful call center goes way beyond just having people pick up the phone. Customer service managers and IT decision-makers are under increasing pressure to provide outstanding experiences while keeping an eye on costs and boosting efficiency. The numbers tell a clear story: 61% of consumers still prefer to engage with companies over [...]
Imagine this: Your customer service team handles hundreds of interactions daily, but you’re flying blind. You think your customers are happy, but your churn rate keeps climbing. Sound familiar? You’re not alone. A staggering 54% of consumers say most companies need to improve their customer service. The missing link? Customer Satisfaction Score (CSAT), a [...]
In today’s competitive landscape, call centers struggle to balance efficiency, retention, and customer satisfaction. High turnover, inconsistent performance, and stagnant KPIs cost efficiency, customer trust, and profits. Without effective coaching, agents become disengaged, service quality drops, and burnout spreads. Managers fight shrinking budgets, remote teams, and unrealistic targets, trapping teams in a cycle of [...]
We’ve all been there; juggling back-to-back calls, dealing with repetitive queries, and trying to keep up with customer expectations and targets, all while trying to tackle a growing call queue. This situation is one that is unfortunately all too familiar in call centers and can often lead to dissatisfied customers, unmotivated agents and ultimately [...]