Marketing Teams

Elevate Your Marketing Collaboration With Data-Driven Insights

Discover which Teams channels are most active, understand peak hours of collaboration, and make data-driven decisions to enhance team productivity. Leverage the power of Microsoft Teams to drive efficient and effective collaboration, improve communication, and achieve your marketing team’s goals.

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How Analytics 365 Works

Transform your Microsoft Teams experience with Analytics 365. Our tools allow you to get insights into key areas within your business.

With tools for collaboration and call analytics, you have can understand Teams usage via a wide range of metrics presented on easy-to-use dashboards.

How Analytics 365 Benefits Marketing Teams

Our tools enable marketing managers to generate detailed reports on collaboration within Microsoft Teams, providing crucial insights for strategic decision-making. They allow you to identify the most collaborative team members, understand their interaction patterns, and develop strategies to enhance overall team performance. Additionally, the tools offer valuable data on employee well-being, enabling a more holistic approach to managing your marketing team’s efficiency and health.

Activity doesn’t always mean productivity, and because marketing teams often consist of lots of different roles, it can be hard for marketing managers to know what the gold standard looks like. Analytics 365 makes it easy to understand your people in their own unique context, informing decisions around resourcing, scheduling, training, coaching and more.

Marketing is a high-collaboration environment. Marketers will often work with other departments in the business just as much as their own team. They’re also engaging with customers and, with so many different activities undertaken, a host of suppliers and partners. Analytics 365 ensures that collaboration time is not lost time. Understand whether your people are putting their collaboration time into the right relationships, reduce unnecessary meetings and prioritize the conversations that really make a difference.

Marketing teams are often project-focused and, at the busiest times, may struggle to get the time and space needed to do their best creative work. With Analytics 365, managers can understand changes in working patterns and sentiment, allowing them to provide additional support as required. Easily configured and with privacy and permissions automatically in line with your Microsoft domain settings, managers can focus on what really matters.

Improve Collaboration Efforts Within Your Marketing Team With Analytics 365

Collaboration Summary

Unveil call initiation and engagement dynamics, crucial for marketing teams optimizing collaborative efforts and outreach strategies. These insights are invaluable, especially when involving external parties, equipping marketing teams to enhance communication strategies effectively.

One-To-One Overview

Delve into individual engagement levels in one-to-one interactions. Essential for marketing managers, this metric provides a detailed understanding of team members’ communication effectiveness, particularly in client-facing roles or internal collaboration.

Direct Report Overview

Explore one-to-one call engagements between executives and their direct reports. This data offers insights crucial for marketing managers to understand the communication effectiveness between leaders and team members.

Inbound and Outbound Call Trends

Analyze performance metrics of phone-based marketing campaigns, including call volumes, wait times, talk times, and unique callers. This information helps improve scheduling, resource management, and agent training for maximum impact.

Team Overview

Evaluate communication within marketing teams by analyzing chat statistics and interaction patterns. Understand chat frequency to enhance collaboration and productivity, ensuring teams achieve their goals effectively.

People Summary

Gain insights into each team member’s chat interactions. This data is vital for marketing managers to assess communication styles, team dynamics, and individual performance, enabling tailored strategies for maximum team efficiency.

People Comparison

Compare communication styles and engagement levels between team members. This data is useful for understanding individual contributions to team discussions and collaboration, fostering effective communication dynamics within marketing teams.

Collaboration Summary & Collaboration Network

These metrics provide an overview of chat interactions and visual representations of communication networks within the team. For marketing teams, this is critical for optimizing collaboration and ensuring efficient information flow.

Team Overview (Meetings)

Manage meeting time efficiently with Team Overviews. By quantifying meeting frequency and duration, marketing teams can strategize schedules for optimal productivity and balance, enhancing overall efficiency and work-life balance.

Scheduled Meetings Overview

Analyze meeting trends to understand team engagement and well-being. Assess meeting habits, time allocation, and external engagement, providing key insights for effective marketing strategy planning and execution.

Management Style

Analyze a manager’s interaction patterns with their team. Understanding the balance between individual and group engagements aids in refining management strategies and improving team dynamics, essential for effective marketing leadership.

Direct Report Overview (Calls)

Focus on one-to-one call engagements with direct reports using the Direct Report Overview metric. This provides insights into the nature and extent of a leader’s communication, essential for marketing managers to enhance interactions and support a positive work environment.

Message Sentiment by People

Compare message sentiments among individuals to understand emotional trends affecting team morale and well-being. This is key for marketing teams to create a supportive and healthy work environment, ensuring positive communication dynamics.

Get Started

It’s easy to get started! Select your plan, sync your data and start exploring.

Setting Up Analytics 365 Is As Easy As 1, 2, 3

Step 1

Choose your plan on Microsoft Appsource.

Step 2

Grant permission to synchronise your data.

Step 3

Access the application to explore your insights.

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Take A Look At Our Tool In Action

If you’re unsure of which tool you need or need to understand exactly how they work and their benefits, then you can book some time with our product team, who will be happy to demonstrate the value of Analytics 365.