Analytics 365

Pop? Techno? Folk? What makes the perfect hold music?

To discover the anatomy of hold music we manually called over 70 customer service lines across the UK. This covered the following industries:Retail/eCommerceUtilitiesGovernment departmentsBankingEntertainmentFood & DrinkInternet ProvidersMobile Phone NetworksFrom the hold music, we logged the song title and artist using the app Shazam, and whether the song contained any lyrics. Further research was then carried [...]

By |2026-02-19T10:50:41+00:00January 6th, 2026|Industry Reports|0 Comments
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